It's not enough anymore to have an established brand (like Dom Pérignon) to have a sale, oh no. You now need to be trendy, innovative and reinvent yourself occasionally in order to survive in this fast processing, consumer society. So another collaboration - Don meets Andy and as I read - "Tribute to Andy Warhol by Dom Pérignon. Commissioned by the Central Saint Martins School of Art and Design to reinterpret, for the first time ever, the famous champagne house's front label."
(images via neeo.de, selfridges.com, highsnobiety.com)
